Social Media and Digital Marketing

Digital Marketing

An advanced digital marketing programme where students learn how brands grow online through strategy, content creation, storytelling, social media, analytics, advertising, and campaign execution.

Age12 - 16

Duration8 months

FormatOne 2-Hour Session Per Week

Pathway StageLevel 03: Specialisation

Join Waitlist Talk to a Student Counselor

Focus Areas

Brand Strategy & Audience Research

Content Creation & Copywriting

Social Media Marketing

SEO, Websites & Digital Presence

Campaign Analytics & Performance Tracking

Advertising, Email Marketing & Capstone Campaign

Learning Outcomes

Understand how brands

Understand how brands identify audiences, position themselves, and communicate value through digital platforms.

Digital Storytelling

Create social media content, campaign visuals, captions, short-form videos, landing page copy, and marketing messages for different audiences.

Plan and structure

Plan and structure digital campaigns using goals, target audiences, content calendars, channels, budgets, and success metrics.

Explore websites, SEO,

Explore websites, SEO, search behaviour, and basic digital presence strategies used by businesses and creators.

Strategy & Decisions

Use analytics to measure campaign performance, understand engagement, compare results, and make data-driven improvements.

Capstone Project

Complete a final marketing capstone campaign with strategy, content, branding, launch plan, analytics, and presentation.

Tools Used

Canva

CapCut / Clipchamp

Google Workspace

Google Analytics

Google Trends

Meta Business Suite

Mailchimp

WordPress / Webflow

Figma

ChatGPT

Prerequisites

Completion of Digital Media, Coding and Software, Robotics and IoT, or equivalent creative/business experience is recommended

Students should be comfortable using a computer, writing simple content, researching online, and presenting ideas

Interest in branding, business, content creation, social media, design, storytelling, or entrepreneurship is helpful

Students should be willing to think creatively, receive feedback, and improve their work through iteration

Students without prior Meu Labs experience can request an entry test or counselor discussion to assess readiness

Course Structure

Guided hands-on marketing sessions where students learn through campaign challenges, instructor explanations, content creation, brand analysis, peer feedback, testing, and reflection

Continuous progress tracking through completed campaign assets, instructor feedback, creativity, communication, analytical thinking, presentation quality, and strategic decision-making

Portfolio and certification outcomes with student work documented through campaign plans, social media content, brand kits, analytics reports, presentations, showcases, and a course completion certificate